![]() Users don’t like to wait around for pages to load, and slow loading times have been shown to increase bounce rates and page abandonment. While a site crash would prevent customers from even viewing your products, a slow site can be just as problematic. ![]() Either of these situations would likely result in a loss of sales and revenue. If your server isn’t prepared for a sudden influx of customers, your site could slow down or even crash. Your site’s database will have to expand to hold all of that data as well (and store it safely).įinally, your site needs to be able to accommodate high levels of traffic, as well as sudden traffic spikes. You’ll also need to handle data about your customers, such as their credit card numbers, shipping addresses, and other personal information. Depending on what you sell, you may eventually end up with hundreds or even thousands of products, and you’ll have to be able to store all that data. First, a scalable store ensures that you can continue adding new products over time. When it comes to e-commerce stores, this strategy is important for a few reasons. Creating this kind of website requires you to build it using “scalable architecture.” This involves using tools to create your website that have the ability to scale indefinitely. The Importance of Building a Scalable E-Commerce SiteĪ scalable website is one that’s set up to easily expand over time, and accommodate higher traffic levels and more content. Then we’ll provide some guidelines on how to build a scalable e-commerce shop with WordPress. In this article, we’ll explain what it means to create a scalable site, and why it’s important for your online store. By putting together the right combination of tools and services, you can set your site up for long-term success. That’s why it’s important to choose a website-building platform, hosting provider, and e-commerce solution that have proven their ability to scale up and handle expansive online stores. Unfortunately, if you don’t take the time to build a scalable e-commerce store when you’re first getting started, you may unknowingly limit your ability to grow down the line. A stronger online presence leads to more visibility and increased revenue, so it’s worth pursuing. The goal of most websites - especially e-commerce stores - is growth.
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